Description

The Social Media Coordinator supports the Dzokden Rimé Institute’s mission to share Khentrul Rinpoché’s teachings and activities with a wider audience.  This volunteer role focuses on expanding DRI’s online presence, nurturing a connected and inspired digital community, and ensuring consistent, meaningful engagement across social media platforms.

Working collaboratively with the Leadership Team and other volunteers, the Social Media Coordinator will create, schedule, and manage posts that reflect DRI’s voice — one rooted in clarity, respect, and compassion.

Responsibilities

Content Creation & Management

• Develop engaging and informative content (text, images, videos) featuring Rinpoché’s teachings, events, programs, and community activities at DRI.
• Create visually appealing graphics and short videos using Canva or similar tools.
• Ensure content aligns with DRI’s mission, tone, and visual identity.
• Maintain and update DRI’s social media profiles regularly.

Scheduling & Publishing

• Plan, schedule, and publish posts across key platforms (Facebook, Instagram, YouTube).
• Support campaign coordination for event promotions, teachings, and special announcements.
• Maintain a simple posting calendar to ensure consistency and balance of content themes

Community Engagement

• Monitor social media channels for comments, messages, and mentions.
• Respond thoughtfully to inquiries and engage with followers in a kind and professional manner.
• Foster a warm, inclusive, and respectful online environment aligned with Buddhist values.

Performance Tracking

• Monitor analytics such as reach, engagement, and follower growth.
• Provide brief, regular reports with insights and recommendations.
• Stay informed about social media trends, algorithm changes, and best practices to improve engagement.

Collaboration & Teamwork

• Work closely with DRI volunteers and team members to plan campaigns and share content ideas.
• Participate in regular team meetings (virtual or in-person).
• Coordinate with the Communications Team to align messaging across email, website, and social channels.

Why This Role Is Important

This role directly supports Rinpoché’s vision to create the Golden Age of peace and harmony on earth through the Kalachakra Tantra.   Your work helps Dzokden to inspire transformative experiences that cultivate deep inner realisation through a strong compassionate and devoted heart.  The virtue generated through your Dharma service is dedicated to the accumulation of merit which is essential for the path to enlightenment.  You have the opportunity to practice the path through a mundane, samsaric role and see how it is possible to transform ordinary work into extraordinary opportunities.  This will help you learn to walk the real tantric path.